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I'm Mike Boris, and this is...
Hey, guys. We're at your Cirque at Crown, Sydney.
What a place. What a joint.
How good. And welcome, Premier.
And welcome, Dana.
Thanks for coming to our town.
Oh, it's good to be here.
Thanks for bringing UFC to our town again.
I love it. Love this town. Beautiful. Love it.
Crowd here is great. Tons of fans.
Been cruising around the last couple of days.
Lots of UFC fans here in Sydney.
Yeah, well, they're mental for it.
And I think, to some extent, we've got to thank the Premier,
and Destination New South Wales,
for doing the partnership with UFC in relation to this.
So thank you, Premier.
So what's behind that?
Yeah, we love it.
I've loved the UFC for years and years.
And when we were in opposition, not in government,
we were huge fans of it.
For some reason, the previous government didn't try and grab UFC,
pitch it into Sydney.
But it's been fantastic for crowds, great for the economy.
And I also think there's a lot of young fighters that have come through
as a result of the big promotions that have already taken place.
So hopefully we can get it for a few more years.
He's been a champ for us.
He's been one of our biggest supporters.
And yeah, I was just saying, before we started this thing,
it's incredible how fast it's exploded here.
And not just as far as fans go and people flying in
from all over the world for the events, but the talent here.
When we first started coming into Australia,
there were like two guys.
Elvis Sinisek was one of them.
And now there's multiple world champions, top 10 contenders.
It's just blown up.
It's just blown up out here.
I want to just ask you, Chris, or should I refer to you as Premier?
No, Chris, please.
I just want to ask you this.
What is it that you like about the UFC?
What do you like about mixed martial arts?
And what has the UFC brought, say, that you think is really able
to be amplified in here in Sydney, for example?
I always loved boxing.
I'm like you, I always loved it, thought it was fantastic.
But you never get the match-ups,
the absolute bouts that everyone has.
Everyone wanted to see it.
It'd be two or three years late.
And then the UFC came through, and the best in each division
would be fighting twice a year, three times a year.
And no one was able to duck a fight.
And I saw what Dana was doing.
I mean, I probably jumped on during the Mendez-McGregor era,
saw it on television, thought it was awesome.
I just got hooked from then.
So Dana, Chris just mentioned someone like Conor McGregor.
So importantly, how important is it for you to be able to do that?
How important is it for you as the CEO of the UFC,
and the founder of the UFC, to have characters like him?
From an entertainment point of view, he's great at his craft,
don't get me wrong, but I'm just talking about the character
of the individual.
Well, the business is star-driven.
When you have somebody, we had George St. Pierre from Canada
who ignited that entire country, Brandon Moreno down in Mexico,
Wei-Li Zhang who's fighting here this weekend in China.
Volkanovski and Izzy from this area.
It's very star-driven.
So when you, Conor McGregor, when you have like a Conor McGregor or Ronda Rousey
who are globally big superstars, that's what grows the sport.
That's what makes people jump on board that might not have followed the UFC.
It's very star-driven.
But I think UFC is not just the fight game.
It's sort of a brilliant game.
And what I mean by that is that...
The way it's evolved from when you first started it, the way you use digital media,
social media, the way you promote authenticity, you know, like the real deal, like it takes
something like Shuey Tuivasa, like he's a legend here in Sydney, Thai, but the way you
allow them to express themselves, you're not sort of sitting on people and they're not
They're all different.
And that seems to drag fans in.
People love that stuff.
We were actually just talking about that.
You know, we don't stop them from being whoever they are.
Sometimes it's good, sometimes it's not so good, but it is what it is.
These are all grown men and women who have their own opinions and their own style of
whatever it may be.
The women make just as much money as the men do.
You know, when you look at the UFC, it's very real and very fair.
You know, when they talk about like the WNBA and the United States right now, tennis, golf,
all these other things.
When Ronda Rousey was here, Ronda Rousey made more money than everybody until Conor McGregor
She was the highest paid athlete in the company because she brought in the most money.
So yeah, the UFC is, I don't know, I don't know exactly how to explain it, but yeah,
we don't tell anybody what to say, what not to say.
We don't tell anybody what to do.
They all have their own personalities.
Whoever you are, that's what I'm selling.
Wherever you come from, that's what I'm selling.
So when you go to put people into the UFC, you've got your contenders here, is he looking
for individuals who are happy to express themselves as part or just the skill?
You can be a deaf mute.
If you're a badass, that's what I'm interested in.
I'm interested in how good are you at fighting.
If you have a personality like Conor and Ronda and these others, that's just a, you know.
That's good for you.
I think, and I don't know if you've been told this before, but someone like you is a, you
are a, a great icon for people who are aspirational.
And I think that's one of the reasons why UFC is successful, at least in this country,
because Australians, a lot of Australians are aspirational, particularly the people
I see come to the fights, UFC fights, and I've been to a number of them.
So, do you see that as something that drives you in your own life?
Because you know, you, you know, you didn't start off as a multimillionaire or anything
You, you worked through the process and you got, you know, you had some good luck.
You sold the UFC and you're now working at the UFC, et cetera, but your aspirational
journey, do you see how important that is relative to the UFC brand and do you live
I, I, uh, I love everything about this business.
I love taking people, um, that you see that you think have talent and finding out if they
can become world champions.
Um, I love letting people be whoever they are.
Um, I love the fact that we can find the toughest people from every little place on earth and
they all get to come in and compete on the world stage.
Um, I love everything about this business.
I think that the UFC.
And it's athletes are very inspirational and, uh, oh, these people that come from poverty
and, and, and all these different walks of life.
And, uh, you know, like I said, it's not like we're in the United States or regionally,
the whole world gets to compete.
And when you, like he was saying earlier, when you become world champion here, there's
no question you went, you ran through the gauntlet of the toughest people in the world.
No name that you are the absolute best.
Um, I don't know.
The UFC is, uh, I love what we have here and I think it's very inspirational.
And I, and I think what, um, the Premier was referring to is that sometimes boxes can be
managed and you have a boxing background, so you know, it works again, being managed,
you can just manage them through to a point and then at some point they can have to face
up, but there's five or six different champions, none of them want to fight each other.
Um, th th you know, the, th th, the rankings are always, always..
more about money than they are about who is truly the best we don't do that here so you're talking
to an aussie audience and probably you're talking to a global audience as well but what makes aussie
fighters so good what's your experience well i i was just telling him again but you know that this
our image of australia and and and america was like crocodile dundee type you know rough tough
people here everything that exists that can kill you is here in the water or on land from uh jelly
fish to sharks snakes spiders that they're all here and and australia is looked at as this as
this really tough place with tough people it was and then as a you know fight fan i then look at
the daghestanis and some of those people from eastern europe and i think to my god so my god
they're tough people too right seriously tough people i mean do you find that you have to find
different characters from different regions to satisfy all your different customer bases to call
I think one of the things that's fascinating about this business is i'll give you an example
i just did a fight a couple weeks ago in los angeles right with an armenian and the main
event was an armenian and a daghestani russian right now back in the day in boxing you had to
have a mexican in los angeles to pull a crowd we were sold out and and and we set the record for
that new arena um i can go to arizona with a brazilian and a
and a canadian i can go to you know anywhere in the world even here um you know we have an american
versus a south african in the main event in australia and it's sold out and and it's you know
it's fascinating because people just care about who the best in the world is they don't have to be
from australia or from uh los angeles or or whatever it's it's uh it's one of the cool
things about this sport and i think that and i think that's one of the things that's fascinating
that's a really good point you make because you your point is that the way you structure the
fights and then chris said at a moment ago too is you're going to be watching the best
matched up against the best there's no bullshit around this place yeah and it's it's actually
weird because when we go into places and if if i had the card too full of australians
australia doesn't love australia wants to see the people they watch on pay-per-view that they don't
get the opportunity to see all the time and it's like that when we go to brazil it's like that when
we go to canada um this is a very unique sport but like but like boxing you guys could have just
stayed in las vegas and not moved like it was it was obviously a decision to say we're going around
the world the no-brainers back in the day when we started this thing it was um you would do las
vegas atlantic city new york and la sometimes that that was what boxing had done but mostly
vegas and atlantic city because that you know they were paying for the events but this that we we
felt differently we took this thing everywhere all over the world even uh when we go to fight
nights we go to small towns and and our live event is so good for those of you that are that
are watching this if you've never been to a ufc live event i guarantee you this it is the most
exciting live sporting event you will ever see nobody ever walks out of a live ufc event and
goes yeah i don't ever want to come see one of these again it's the exact opposite we traveled
this thing all over the world because we knew like you told me you're bringing me to a live
event brother-in-law got you into the ufc that's how it works somebody gets into it and then they
turn three four five more people onto it and once you go to the live event it's over we got you can
we look at uh next this can we look at this sunday um and the main card is uh duplessis and uh
strickland and there's been a lot said about it i mean i've i've seen uh strickland jump over
three or four people and get stuck into duplessis and uh i interviewed duplessis last week
and he's saying that he's confident that he's going to take it to the next level
he's saying that he's evolved and sean has not evolved as a fighter i'm talking about
what are you expecting fireworks well i ran listen sean strickland for all of his you know
talking that he does when he gets into the uh the octagon you know he's got a very very good
style nice jab always stays composed um i ran into duplessis in the elevator at the hotel
and his coach and they were telling me i mean these guys do everything right that they're
actually really smart and how they approach everything he got here i'll give you an example
he got here over two weeks ago to acclimate to the time and all the other things i think that's
one of the things that boxing has over us um because we had such humble beginnings and we're
only like 30 years old as a sport these guys don't do the things that that boxers do like
when when you were a boxer at that level making that kind of money and you were the main event
the camp was all built around you you had your own
camp your own training partners you would get into a place early uh you know like i said to
acclimate whether it's to uh altitude or time differences or temperature or humidity all these
different things play a factor in the fight and i think duplessis camp did a great job of getting
here early ronda rousey when she flew over here to australia and lost a holly home she came straight
from filming a movie got here three days before the fight uh i had a hard time making weight
obviously the time difference and you and you saw how that fight ended for ronda um duplessis
really him and his team and his coach is brilliant have a great game plan coming into this fight but
i remember you saying that australia is the home of the upset too it's true it really is that that
is true and i think all of the things that i just mentioned are part of the reason they're all
factors in it and duplessis camp uh knows that and and have really uh looked at this and i think
this thing like professional boxing does and and and how they set up their whole camp and their
strategy to come into australia and you just as interesting you mentioned that chris the australia
is the home of the upset um last weekend i was tuning into uh um uh izzy's fight israel's fight
and uh there was an upset for me anyway um you know he got he got knocked out and tko in the
second round i think it was um is he yeah is he fight yeah yeah and but did that surprise you
because i saw you interviewed later and you said you didn't expect it yeah listen is he looked
incredible in the first round absolutely picking him apart chopping the calf kick the whole round
uh at the at the end of that first round his face was all busted up his leg was busted up
and is he got caught in the second round anybody can get caught with a big punch um
but yeah what's what's the question you're asking was i surprised by the surprise for it
anybody can get caught yeah and that's sort of the point anybody can get caught and that's a that's
sort of the point about duplessis because strickland's a dangerous a dangerous fighter
yeah i mean he's a good defensive fighter but he can get dangerous 100 no he's gonna get in there
and mix it up with him and uh you know yeah it's gonna be a great fight yeah so i i australians
love toe-to-toe and we are uh we are sort of i wouldn't say aggressive but um at least the
fight fans are um we like to see it rip in we like to see guys rip in and i said to duplessis
he said absolutely and you know what's something very interesting he said to me i said to him are
you prepared to die in the ring he said i'm prepared to die and he said i'm prepared i know
that i have to be prepared to kill someone who said that uh dracus and and i and i said and he
looked me straight in the eye and he with that south that really strong south african look that
he has and i actually believed him and uh and uh all of these guys i mean if you go in and you're
you're going to stand
toe-to-toe for five rounds and remember you can punch kick knee elbow take a shin to the head
i mean these these people are wired differently than the rest of of us that that's what makes
professional fighters and especially in mma so different as far as humans go there's this many
of them right here that become world champions and and have that type of mindset they're not wired
like you and i they're different they're special human beings and uh
yeah i mean i think that's that's all of their mindset when they go in and fight so the octagon
is it is really is a true battlefield like it's it's a troop then i think that's part of its
appeal could i ask you this um and i'll ask you too premier um really unbelievably great fighters
who is the number one is it john jones who are we talking about who do you think you know the
answer to this question it's it's absolutely positively john jones john jones is the number one
the best ever um you know it's become this running joke almost now but listen nobody can debate it
nobody can debate that john jones is the greatest to ever live um he is uh he and i don't just say
this in ufc in mma ever in the history you know if you look at his skill set and what he's able to do
compared to boxers or anybody else that's ever fought john jones beats everybody i've actually
wrestled or do jujitsu with um gordon ryan and he's even someone like him on the floor he's
unbelievable yeah he's like quite incredible john jones is the best ever so he's only got a couple
more years i guess i mean how do you do how do you find the next person who will be the great
the greatest ever well what you do is you keep going out and one of the things here's what i do
for a living every day when i go to work the the when you have a brand like the ufc there's a
all these ancillary businesses that that come off of it from merchandise to video games to gyms
etc etc all that stuff is whatever it is when i go to work every day i focus on the core of
this business and the core is finding up-and-coming talent um putting on the best fights that we could
possibly put on making sure the live event is absolutely perfect and making sure that what
you see on television is the best that we could possibly do
as long as i focus on that every day you can't mess this business up it just continues to get
bigger and better um and because you don't protect the fighters because everybody has to protect
their belts you do have to make sure that you got a pool system or a farm system of people coming
through all the time right yeah that's what you know one of the big things that i that i work on
whether from the ultimate fighter to the contender series um looking for a fight exactly all of those
things are designed to not only go out there and do what you want to do but you also have to
find the young up-and-coming talent but how do we how do we um make them big right outside right
right out the gate how do you think about this the contender series millions of people see these
people fight before they even step foot in the ufc yeah so it's all about finding talent and
making sure that the the live product that we present is the best that it can possibly be
i think a lot of a lot of people particular strains and because people talk to me all the
time about it they see you as as dana white as somebody who's been fighting for a long time and
he's made a lot of money some some years ago and he's you know he's running the running the show
these days and they ask the question what gets him up in the morning why does he go to work why
the hell does he do it i mean i have my own views on those things but i'd love to know what drives
you what is it what's the deal i have this uh it's like people always ask me do you ever look
around and say oh you did you know look at what we've done i don't i'm always looking to
i think that every day when you get out of bed you should try to be better than you were
yesterday whether it's physically professionally mentally every day when you get up try to be
better than you were yesterday and the same thing about the business the business is um it's not
look how big this event was that we did yesterday what can we do tomorrow that's bigger than this
i'm just always trying to take everything to another level where do you get the drive from
though so but i mean is it were you at some
little kid growing up thinking to myself i i want to i want to be this dude or is it just
the vitality you get from it like the energy no idea i have no idea what how or why or any of that
just what i love to do it's like you know i started power slap i saw slapping on yeah what's
on instagram in 2017 and uh this guy dumpling uh out of siberia russia and and what i saw was is
i noticed i wanted to see who won i stayed around long enough to see who won and as i started to
take a deeper dive into it i i said i think i'm going to do this and um you know obviously it
wasn't a very popular idea with a lot of people a lot of people didn't love it um but it's the
the fastest most successful thing that i've ever been a part of we just did one in saudi arabia
it was our first one there the next day when i went to meet shake turkey he was going crazy
over it it killed it it did 4.2 million viewers it killed it it killed it it killed it it killed it
um it was the biggest first of all this thing's a juggernaut on social media it was the biggest
one we'd ever done on social media and he just signed up for five more he ordered five more
events in saudi four this year and and and one in in america um why am i doing that i i don't
need to do that why am i doing this i could have retired in 16 you know what i mean i i don't know
this is just what i love to do i love to build brands i love to do things that people say can't
and i'd like to just i don't even think we've scratched the surface on how big the ufc is going
to be in the next 10 years we got a new rights deal coming up um there's a ton of places that
we haven't been in a long time and there's some places we've never been like south africa like
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if i look at um what you have built like it's it is a juggernaut it really is how how big are we
talking about like how many employees would you have across the globe yeah i mean god including um
you know uh employees and uh people that we contract i mean thousands of people so you are
sort of to some extent you are helping economies so i'm going to get back to you chris how important
the economic impact we have when we come into cities and we're in a situation where we're
all over the world is massive then that's what i want to find out like is is that the reason why
is that one of the reasons chris why you do a partnership with ufc why the new south wales
government does a partnership with ufc for economic impact it is in part i mean we we get a big
economic multiplier from the ufc coming here people come in they spend money tourists they
they have a good time they don't just go to the fights they make a weekend of it which is fantastic
for the city but also i don't have a problem with this but we spend a lot of money on um
opera and classical music and a ballet company but the truth is there's millions of people
in sydney and new south wales that don't aren't particularly into that but love mma and love the
ufc and ultimately we want to bring events that they can go to that they can feel part of and um
so i i think it's got to be equitable i'm very democratic about these things
that's very interesting you you actually have a a view on making things equitable
in terms of entertainment basically yes absolutely i mean the second part of this as we talked about
earlier is that we find it hard to get through particularly to young men uh about dropping their
devices their electronic devices getting off the sofa getting out of the house and as i've said a
lot to the media in new south wales and australia they don't a lot of people don't understand the
life that you have to live to be an mma fighter you have to be incredibly scrupulous with your
diet the fitness it's all in
encompassing and it's ultimately a very clean living uh outward ambitious life and um i think
that they're good values genuinely good values for a lot of young people to have and frankly
mark a government advertising campaign on me putting out a media release is not going to
cut it i mean if these fighters can get through to young people about living the kind of life
that's positive it's a fantastic thing for the for the state and that's actually that's a big
call a really good call too especially for new south wales
dana talking about health i see that um i was looking at something where you did a fast you're
into your health and you did something with gary brekker yeah and you look i couldn't believe it
like thank you i saw you with the shirt off like unbelievable before and after how important is
health to you in order to do your job it's everything honestly uh before i met gary brekker
i was having a lot of a lot of problems uh i couldn't do what i'm doing right now i've been
on the road now for for two weeks i couldn't do it i couldn't do it i couldn't do it i couldn't do it
done this uh three years ago before i met gary um yeah it's it's it's fascinating i i'm i'm into
fasting i i literally there's two i was went to a couple saunas here you know i'm into the sauna
now you do like 185 degrees for 20 minutes you guys got some saunas here that are no joke like
these old school i was in chinatown last night in the sauna that that the last five minutes of
doing 20 minutes of a sauna let you know who you are and who you are not i'll tell you that
now but um yeah ever since i got into this whole health kick i've never felt better i feel like
i'm 30 years old again and i can do uh i can do things that i couldn't do three years ago
and do you get any inspiration from watching fighters live their lives because they're in
a cold bath they're in a sauna they're into health they're into the right food they have
dieticians etc etc do you get inspired by them and to to take control of your own health i get
inspired by anybody who has the discipline you know it's it's all about discipline and
consistency and and getting in shape and and taking care of yourself and yeah i love uh i love
doing things that that challenge me uh mentally and physically and to push myself cold plunge i
got the cold plunge set up in the room here in the hotel it's 39 degrees you get into 39 degree
water for three minutes uh you know 185 190 degree sauna and stay in there for 20 minutes
and and when that's how you start your day there isn't too many
things that you're going to run into the rest of the day that can challenge you like something
like that and i love doing stuff that that that that has the potential to mentally break you
i love that stuff and they say that that type of um behavior that sort of activity actually
develops a certain part of your brain which for people who do these things like wim hof etc um
their brain is has a certain part of their brain is actually larger than the rest of the normal
normal people because doing something you don't want to do actually creates a certain
sense of a sense of achievement for the day no doubt everything else seems easy after it
no doubt about it and you're living your life like that 100 every day literally every day even
when i'm on the road we're just in saudi for a week i had the whole setup out there in saudi
i'm here for a week i got the whole setup here we're running around town looking for the best
saunas to get into yeah i i love doing these things that are physically good for you you know
and but but that have the potential to mentally break you i love trying to mentally break myself
and uh when you when you overcome that first thing in the morning yeah like i said there's
not much that's going to hit you the rest of the day that you can't deal with i can give you
something that could mentally challenge you could swap places with the premier um early this week
he's been in the octagon all week that's what he was saying to me
i mean like you could swap positions i mean you that's you'd be doing something you probably
wouldn't want to have had to do um uh in terms of um the sun on in terms of sunday um
for the for the for the fights um we have the girls as well and we just want to talk look about
the with the co-main event and we have some under some other people on the card too who are you
looking forward to seeing who you're looking forward to showing us their craft the fight
that hasn't been talked about enough is the co-main event yeah you know tatiana suarez and
waley zhang uh tatiana is and has been one of the hottest prospects you know in the sport now for a
and waley zhang is one of the baddest women of all time she's so exciting and fun to watch
i'm very excited to see how that fight turns out um yeah i think it's a fight that hasn't
been talked about enough it's an incredible fight co-main event chris um have you been
following uh the card yeah i mean i think the main one um duplicity and strickland uh strickland just
keeps coming and he shocked australia last time around and as we spoke about earlier it's the
i can't wait to see that battle i think it'd be awesome and i gotta ask you this dana what about
volk is he a chance coming back we love volk volk's a legend i mean if you look at what that
guy has done in this sport and and in that division he's an absolute legend uh i i get
to this place where what what more does he have to accomplish and achieve he's done it all um
i don't know personally i haven't talked to him about where his head is and you know what he's
about the future but when you talk about a guy like volk he's done it all he's he's an absolute
legend uh not just here in australia but worldwide and and when you talk about inspirational figures
he's one of them man if you look at his journey and his story and what he's accomplished in his
life i don't know it's just it's up to him whatever that guy wants to do he's the guy that
you know there's been any situations where we picked up the phone and said we need you
absolute stud absolute legend and whatever he wants to do to do next i'm in well chris is
involved being a alex being a a boy from windang and mullingong you know your territory not not
not where you live or not certainly not your electorate but he's a good you know working
class kid yeah he's a legend we love alex he's killed it and he's uh would you like to see him
back in the octagon yeah i'd love to see him back but on his own time i mean i think he takes fights
at a short notice but he's a legend he's a legend he's a legend he's a legend he's a legend he's a
legend but i'd love to see him have a big long camp get ready for a big fight hopefully have it
here in sydney and flatten whoever dana puts him up against but i think because he's just prepared
to fight and take it on so quickly uh and he's enthusiastic um sometimes that's sort of cut
against him but he's a he's an amazing guy and he's an inspirational fellow too i mean he's been
fantastic for young people south of sydney in the wollongong area dana just not not about 100k's
from us here he works a lot with the pcyc and he's a great guy and he's a great guy and he's a great
as does the ufc in local communities a lot of disadvantaged young people the ufc has been
fantastic partnering with these organizations it's really worked thanks yeah absolutely and
on that note i'd like to thank you premier for coming in today and i'll thank you very much for
dana thanks for having me good luck to you thank you if you've been listening along for a while
you'll know i'm all about staying sharp physically and mentally as i get older staying on top of my
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money was simple you earned it save some spend some and maybe invested in a house if you were
lucky no apps no online banking no thinking beyond what was in your wallet but times have changed
in today's money market growth can come in many ways and the way we think about cash is continuously
evolving and we're going to see that in the next video so until then have a great day and i'll see
you in the next video so until then have a great day and i'll see you in the next video